What are the reasons of CPC Change?

Your CPC might change for several reasons.

<> competitors may increase their max bids to be more competitive with you. Also new competitors—at the local, state, local or national level—can create ads and push up the bid amount.

You also may reset your CPC to maximize your budget, improve results or even downgrade to focus more attention on other aspects of your Pay Per Click marketing campaign.

While you must set a monthly budget for your Pay Per Click campaigns overall, you can set different CPC prices for different categories. This allows you to more precisely reach your target markets and funnel your maximum bids into categories that are the most successful for your business.