CPC can stand for two things; Cost Per Click (also known as Pay Per Click) or Cost Per Call, a new way advertising online. Here we will discuss Cost Per Call as new way to attract customers without needing to use a website.
One of the biggest problems with traditional online advertising, such as Pay Per Click, is that businesses require a website to allow people to contact them. Not only that a bad website can have a negative impact and turn people away, resulting in a waste of online advertising budget.
Cost Per Call works by allowing ANYONE to attract new businesses using a traditional medium... phone calls! Users search for their product or services in the usual way by typing keywords into search engines. This time, instead of clicking on adverts and going to websites, searchers are presented with a page of information about the company and a phone number to call. When the searcher calls the number, it is logged by the phone and search engine provider and is connected to the company.
A simple, but very effective, concept which can work for any business.
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